It’s now possible to track digital marketing to actual visitors.
LET US SHOW YOU HOW TO CONNECT WITH CUSTOMERS TO DRIVE NEW TOURIST DOLLARS
One of the challenges for a Destination Marketing Organization (DMO) is to be able to keep up with the ever-changing face of products and services in digital marketing. A traveler today is much different than a traveler just 10 years ago. The first iPhone being released in June of 2007 was one change, among many, on how consumers Dream, Plan, Book, Experience and Share (5 Stages of Travel by Google) their excursion.
Hagadone Digital offers a strategic and effective approach to reach today’s traveler. Our goal is to simplify the often-confusing industry jargon, technology, and complicated reporting to allow you to share results with your team and feel confident about your campaigns. An effective digital strategy will not only bring overnight stays to your area but can reward additional grant funding for the following year.
SOLID STRATEGY & SMART INTEGRATION
Mobile phone searches now surpass desktop searches, according to Google in 2015. Is your website mobile optimized? Are your advertising campaigns appearing on mobile devices? Are you targeting specific geographic areas? Is your reporting giving you insights to leverage for you next campaign? What goals are you tracking?
Did you know that it is now possible to advertise to someone and then track their physical visit to a location? Imagine spending X dollars on a campaign and saying we had Y number of visitors come to our town, airport, ski resort, etc. without polling. Wouldn’t that be cool? It’s not complicated if you are working with the right partner to help with your marketing plans, fulfill your media buys, and explain the reporting. Need a new partner or have questions? Contact us today!
YOUR STATE TOURISM PARTNER
Working With You To Develop Solutions Tailored To Your Specific Needs.
As a preferred State Tourism partner, we can work with and create cooperative programs. These “co-op” programs can be an excellent way to leverage grant funding or create likeminded groups. These groups can then share the benefits of a bulk media buy. For example; a Convention Visitors Bureau (CVB), an Airport, and a Hotel can share resources to increase visitors to a local area, local flights, and overnight stays with one media buy. Can you think of local attractions that can be added to these positive synergy teams?
Having worked with multi-regional and regional grant awardees Hagadone Digital can assist in the Grant Application and Budgetary processes. Sharing our knowledge on successful campaigns and State interested technologies can provide a “leg up” on this year’s grant cycle. This allows Hagadone Digital to shoulder some, but not all, of the burden placed on Grant and Marketing Managers.